Blog
The Creator Era of Sports: How Teams Are Turning Influence Into Ticket Sales
November 3, 2025
Once upon a time, sports marketing meant celebrity endorsements, giant billboards, and polished TV spots. Today, the real action is happening on TikTok and Inst…
Why “Bookable Moments” Are the New Frontier of Commerce
October 28, 2025
We live in an era where nearly every purchase starts with influence. But as brands have rushed to make products shoppable, a new opportunity has quietly emerged…
Affiliate 2.0: Why Every Brand Should Own Its Data
October 22, 2025
The next wave of affiliate marketing is being built on transparency, not traffic. For years, affiliate marketing has been a black box. Brands hand over links to…
How Hotels Partner with Influencers: Inside the business of turning stays into storytelling
October 17, 2025
In 2025, a hotel’s marketing isn’t just about rooms — it’s about reach. From boutique hideaways in SoHo to five-star resorts in the Maldives, hotels have learne…
SWEAT440: The 40-Minute Secret Weapon of Busy New Yorkers
October 11, 2025
In New York, convenience isn’t a perk — it’s survival. SWEAT440 understood that before anyone else. The boutique fitness brand built its reputation on a simple …
Fluent x Steer: Inside the Cool-Girl Survival Guide of NYC
October 6, 2025
Where New York’s most stylish media brand meets the platform turning culture into commerce. In New York, loyalty doesn’t belong to products — it belongs to expe…
Affiliate Marketing Mistakes That Are Costing Your Brand Money (and How to Fix Them)
September 29, 2025
Affiliate marketing has become one of the most effective ways for brands to grow revenue without taking on unnecessary risk. Done right, it gives businesses a w…
How Influencers Monetize Without Brand Deals in 2025
September 24, 2025
How Influencers Are Monetizing Without Brand Deals in 2025 The brand-deal era is ending. Here’s how influencers are monetizing directly and taking control of th…
Features of Steer: The Affiliate Marketing Platform for Service Brands and Creators
September 17, 2025
The Features That Make Steer the Future of Affiliate Marketing for Services Affiliate marketing has revolutionized e-commerce, but service brands — like fitness…
Affiliate Marketing for Services: Why Brands Are Turning to Steer
September 10, 2025
For years, affiliate marketing has been designed for e-commerce companies. Platforms like LTK and ShopMy made it easy for influencers to link products and earn …